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A country full of life, Thailand is continuously evolving. To get even more ahead, the Kingdom is improving its organisation, its infrastructure and consequently is changing its image, habits and mentality. The crash of '97 upset this transformation a little, but nonetheless the work continues. Sapaluck Taechapongstorn, a French professor from Thammasat University in Bangkok, tells us about some of the changes he's seen in his city.
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A huge building under construction on Ratchadamri Road, Bangkok

B-T: Has the Thai mentality changed since the crash?
S.T.
: "Right from the start of the crisis, the government launched a campaign to encourage national solidarity. It asked the population to buy local products and to travel within Thailand, to try and keep the money in the country. There were also lots of promotions supporting local arts and crafts. Before the crash you saw mainly imported goods on sale in the shopping malls but now there are more spaces on the shelves and more local products like silk for example".

B-T: Did the Thais go along with buying local?
S.T.
: "Certainly. At any rate, at the beginning there was a lot less travelling abroad. It was evident in the duty free shops in Paris where they employ Thais to sell to the Thai tourists - they had to make a lot of them redundant. There weren't enough Thai visitors to France at that time. At the beginning of the crisis people were wary, they didn't want to spend a lot of money and tried to save. But at the moment we don't think too much about it, our economic situation is starting to improve. People are slowly returning to their old habits and starting to spend again".

Sandwich vendor from the Sirivat Sandwich Company on Ratchadamri Road, Bangkok
 .Before and after the crash
Bangkok-Thaïlande: The changes to a country often materialise in the form of physical improvements, particularly in its capital. What were the most obvious great metamorphoses in Bangkok over the last 10/15 years? What were the driving forces?
Sapaluck Taechapongstorn: " You could see the city continuously evolving. There was a lot of construction of new roads and buildings, particularly at the beginning of the '90's. The politicians wanted to add another dimension to the country so using large national companies they called on foreign capital. With the strength of these joint ventures and the help of foreign banks who agreed to give financial support, Thailand started to construct. But the '97 economic crash and the devaluation of the Baht just afterwards, put a halt to this evolution".

B-T: What influence did these changes have on the population?
S.T.
: "At the end of the '80's beginning of the '90's, lots of people from the country who didn't have work in their own regions, moved to Bangkok to look for work on construction sites and in new companies".

B-T: What happened to these people when the crisis hit? Did they return to the country? What did the Bangkokians do?
S.T.
: "A lot of them stayed in Bangkok. Despite everything they looked for work in other areas, like taxi drivers. Also, you could see new professions popping up (after '97) like 'car boot salesmen' for example. People who had lost their jobs when their companies had to close, sold second-hand goods from the boots of their cars. That's when you saw more and more little 'outdoor markets' appearing around the city. At first they were selling personal effects, then it turned into a real business. Since then even the spaces in front of the big shopping malls have become market stalls. Before the crisis that didn't exist".

B-T: Has anyone made a real success of it?
S.T.: "There is a businessman who, after his business went bust, became very famous with his new enterprise. Before the crash, he was in property and now he sells sandwiches. He asked his employees who wanted to stay with him to sell sandwiches in the street. He is a good example of success and fighting spirit. Today Sirivat Voravetvuthikun is often quoted as an example. There are lots of others like him in Bangkok". (/LA)
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Bangkok before and after
the crash
Thailand: an interesting experience to live
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